Shoes of Prey co-founder Jodie Fox runs 3km in high heels for promotional video

Shoes of Prey co-founder Jodie Fox runs 3km in high heels for promotional video



Walking a mile in another man’s shoes is one thing but Shoes of Prey co-founder Jodie Fox has gone one better – running three kilometres in a pair of 4-inch high heels to prove they’re comfortable.



A video of Fox doing the Bondi-to-Bronte run wearing a pair of Shoes of Prey gladiator heels is the latest piece of content marketing from the Sydney-based start-up and has gained 14,000 views on YouTube since June 17.



Shoes of Prey, an online retailer that lets customers design their own shoes, raised $3 million from a group of nine investors in a series A round of funding.



Shoes of Prey customer acquisition manager Joel Pinkham says the video is part of a wider content marketing strategy that the start-up is rolling out across social media, email and re-targeting advertising.



“After we acquire a new site visitor, our aim is to engage them with interesting content that still features our product at the core and the Bondi-to-Bronte run video is a perfect example of this,” Pinkham says.



“We’re answering the frequently asked question ‘are Shoes of Prey shoes comfortable?’ but in a way that makes it 50 times more exciting and convincing than simply saying ‘yes, they are comfortable’.”



As well as featuring on the Shoes of Prey YouTube channel, the 2.5-minute video was also used as pre-roll advertising on third-party videos, re-targeting people who have previously visited the Shoes of Prey website.



The video is also on the Shoes of Prey blog and Twitter, and will soon be used in behavioural-based email marketing and in Facebook re-targeting advertisements.



Pinkham says there is more content in the works to feature in a similar way. The company is also running television and video campaigns across the UK, US and Canada as part of its international market development.



Social media agency Working Three chief executive and BRW columnist Mark Cameron says the numbers are modest, but it is interesting to consider this video in the context of the others on the Shoes of Prey YouTube channel.



Cameron points out that Shoes of Prey has only created a few videos but the fact they are all quite different suggests the company is trying different things and learning from what captures people’s imaginations.



“They’re obviously developing a content marketing strategy on a really tight budget and it definitely seems to be working for them,” Cameron says. “They’re willing to experiment and think of new creative things, showing off the product in different ways. It shows a brand that is brave and willing to experiment and I think these two things are going to pay off for them.Welcome to Michael Kors Classic Tote Outlet online now.”



In January Shoes of Prey opened a concession at David Jones’s Elizabeth St, Sydney, store, where consumers could design their own shoes and view samples of the materials.



Pinkham says the David Jones collaboration is “exceeding expectations” and the company is “always considering expansion of its off-line retail stores”.



Footwear retailer Metro Shoes has opened its first store in Karnal,All kinds of replica designer handbags in our online store sells at Wholesale price, welcome to buy top quality replica handbags in our online store!!! Haryana on Kunjpura Road. Spread over 1,465 sq.Buy popular Michael Kors Crossbody Bags and get free shipping with $99 purchase.ft., the outlet stocks more than 11,500 pairs of footwear for both men and women by brands such as Florsheim, Lee Cooper, Red Tape, Bulchee, Fila, Franco Leone, and Ganuchi.Shop the latest from Michael Kors Classic Handbags. Totally free shipping and returns.



Speaking on the occasion, " Jairaj Kapoor, Regional Manager, Metro Shoes, said: "We have received analytical feedback from our team in Haryana and feel that the region’s footwear market has tremendous opportunity. The city’s rich cultural heritage and growing need for stylish looks made Karnal a perfect location for a Metro Shoes store. We hope to reach out to a wider base and provide fashionable solutions to all.”



According to the company officials, the store will house over 100 pairs of new designs every week. The outlet will cater to nearby areas such as Panipat, Sonipat, and Kurukshetra.



Men’s shoes at the store are priced from Rs 1,090 onwards, while ladies shoe range starts from Rs 590.



Metro Shoes opened its first store in Mumbai in 1947. The company operates as an MBO across tier I,Welcome to our michael kors outlet online shop! Here we sale Michael Kors Hamilton Satchel, bags, purses, wallets with very low price. Join us quickly! II, and III markets. Men’s and women’s accessories such as handbags, wallets, belts and shoe care products ranging from Rs 300 are also available at its stores.





Click on their website www.myshoe123.com for more information.

タグ：Michael Kors Wallets Michael Kors Tote Bags