Brighten up: Bold colours, patterns, prints among hot summer style looks [wholesale jeans]
Prepare to bid adieu to paler shades in favour of more vibrant hues colouring the fashions vying for space in your wardrobe as the temperature climbs.
Summer is typically the time to be more adventurous with colour, almost never more true than this season when it seems the style mantra is brighter is better.
"We're talking about bright pinks and fuchsias, tangerines, deep purples, turquoise, cobalt blue in particular and bright yellow — all these unexpected pops of colour," said Liv Judd, Toronto market editor for LouLou magazine.
And don't feel restricted to just one shade — Judd said you can team contrasting colours together, like a cobalt blue top and emerald green skirt. But she suggests a limit of three hues if you're going to put various colours together, such as one each for the top and bottom of your outfit along with a shoe in a different hue.
For those who are a bit more colour-shy, consider rooting the brighter shades in your favourite neutral, like pairing a colourful belt with grey cropped pants or shorts, suggested Tara Wickwire, director of public relations for Gap Inc. in Canada.
"You're wearing colour, you look like you're on trend for the season, but you don't have to go head-to-toe over-the-top with it," she said.
Judd suggests adding a brightly hued handbag or watch into the mix, or something as simple as wearing nail polish in fuchsia or coral.
If colour just isn't your thing, consider making white the new black for summer style. If you're looking to add one item, try a white denim jacket or jeans, Wickwire suggested.
"You can take your favourite bold-coloured tunic or blouse and put that with a great pair of white jeans and a blazer and you've got a perfect office look, but then you take it into the weekend, for brunch it can just be really chic with a little striped top and a flat sandal."
Some guys are also cranking up the colour quotient. At the recent MTV Movie Awards, Canadian teen pop sensation Justin Bieber appeared onstage wearing a bright blue blazer with rolled-up sleeves worn over a black T-shirt and white jeans.
But fear not, fellas — you don't necessarily need to go as bold as the Biebs while incorporating a little colour into the fold.
Brian Shaughnessy, country manager in Canada for Brooks Broothers, said checks in dress shirts and sportshirts are more defined and vivid in colour, with purple and burgundy being very popular.
But Shaughnessy said the key word is "accent" when it comes to accessories such as a pocket square, shirt and tie teamed with a linen or soft cotton sportcoat.
"There's lots of colour, lots of style, lots of design with shirts and ties right now, so that really boosts up the overall look," he said.
"It can become dressier for day, and then you whip off the tie and then it becomes a great casual look in the evening matched up with a pair of cotton chinos or pair of denims. Definitely accent colours in the accessories are very important this season."
Shaughnessy said softer checks and plaids are becoming stronger colour-wise this season as opposed to veering more towards pastels. There's also a "huge transition" towards more colour in men's footwear, which ties in with a more casual look, he noted.
"What we're seeing is a lot more slip-on style of shoes and a lot more colour, a lot more canvas," said Shaughnessy.
"Canvas in the past has really been sort of, say, for deck shoes. But now there are canvas shoes that are a little dressier but still in colours, so you can get them in navy, you can get them in a deep tan, you can get them in taupe."
Shaughnessy said you can also expect to see more "soft-constructed jackets" for men this season.
"They really don't have any lining, they're almost like sweater jackets," he said. "A lot of those are being shown in linens, linen-cotton blends and also cottons. So very comfortable, very relaxed and a lot of earth tones."
Shaughnessy said perhaps the number 1 staple remains the navy blazer, which can be dressed up or down.
"The whole nautical look, navy, red and white is very popular in the summer, so with a navy blazer and dress slack during the day with a nice button-down collared shirt and a striped tie, nothing looks fresher."
As for toppers, Wickwire said fedoras remain a must-have for men.
Prints and patterns continue to loom large, such as nautical stripes. As for florals, Judd said there are two different types of patterns emerging: a more romantic look with smaller blossoms reminiscent of the English countryside contrasted with more oversized blooms on the other side of the spectrum.
For those a little less fearful about taking fashion risks, they may consider going beyond wearing a standalone colour, print or pattern and combining seemingly disparate looks. The key for those considering mixing prints is to stay within the same colour family, said Judd.
"You want to play with the scale of prints," she said, such as a printed blouse or T teamed with a scarf boasting a smaller-scale pattern.
Some popular looks for this summer have carried over from last year, such as maxi dresses.
"It's that effortless, easy-to-wear piece, but it's an even stronger piece to wear this summer, particularly when it gets hot outside and you're the type of person who doesn't love their legs, or you just want something very easy and breezy," said Judd.
Keeping in the vein of '70s style chic, Judd and Wickwire say the wedge is the go-to shoe of the season.
Judd said the espadrille style is a very important silhouette, but there are other variations of the wedge, including a cage style with one or two straps. The shoe can be worn with a skirt, long pants, skinny jeans or capris, she said.
"That is probably the hottest heel of the season, you'll be seeing it everywhere. And the beauty of it is it's so easy to wear, so comfortable and very flattering."
In shorts, the styles seem to span all hem lengths and tastes.
"We'll see our younger customers in the shortest version then sort of as generations progress you'll see the lengths get longer," said Wickwire. "Everything from the Bermuda to the short-short is out there."
Both the silhouettes and shades are also evolving, from draped versions to a paper-bag style with a cinched pleated waist, she noted.
"When it comes to shorts, (there's) sort of a move away from the plain traditional khaki or white versions we've seen before," Wickwire said.
Because the summer months can be fleeting, Wickwire said some people may consider extending the closet shelf life of their apparel items. For instance, they may opt to transition their dresses for different seasons.
"People I don't think in general have this mindset that they totally flip out their closets from season to season anymore," she said. "They want to look at things that they can wear, to an extent, throughout the seasons."
Summer is typically the time to be more adventurous with colour, almost never more true than this season when it seems the style mantra is brighter is better.
"We're talking about bright pinks and fuchsias, tangerines, deep purples, turquoise, cobalt blue in particular and bright yellow — all these unexpected pops of colour," said Liv Judd, Toronto market editor for LouLou magazine.
And don't feel restricted to just one shade — Judd said you can team contrasting colours together, like a cobalt blue top and emerald green skirt. But she suggests a limit of three hues if you're going to put various colours together, such as one each for the top and bottom of your outfit along with a shoe in a different hue.
For those who are a bit more colour-shy, consider rooting the brighter shades in your favourite neutral, like pairing a colourful belt with grey cropped pants or shorts, suggested Tara Wickwire, director of public relations for Gap Inc. in Canada.
"You're wearing colour, you look like you're on trend for the season, but you don't have to go head-to-toe over-the-top with it," she said.
Judd suggests adding a brightly hued handbag or watch into the mix, or something as simple as wearing nail polish in fuchsia or coral.
If colour just isn't your thing, consider making white the new black for summer style. If you're looking to add one item, try a white denim jacket or jeans, Wickwire suggested.
"You can take your favourite bold-coloured tunic or blouse and put that with a great pair of white jeans and a blazer and you've got a perfect office look, but then you take it into the weekend, for brunch it can just be really chic with a little striped top and a flat sandal."
Some guys are also cranking up the colour quotient. At the recent MTV Movie Awards, Canadian teen pop sensation Justin Bieber appeared onstage wearing a bright blue blazer with rolled-up sleeves worn over a black T-shirt and white jeans.
But fear not, fellas — you don't necessarily need to go as bold as the Biebs while incorporating a little colour into the fold.
Brian Shaughnessy, country manager in Canada for Brooks Broothers, said checks in dress shirts and sportshirts are more defined and vivid in colour, with purple and burgundy being very popular.
But Shaughnessy said the key word is "accent" when it comes to accessories such as a pocket square, shirt and tie teamed with a linen or soft cotton sportcoat.
"There's lots of colour, lots of style, lots of design with shirts and ties right now, so that really boosts up the overall look," he said.
"It can become dressier for day, and then you whip off the tie and then it becomes a great casual look in the evening matched up with a pair of cotton chinos or pair of denims. Definitely accent colours in the accessories are very important this season."
Shaughnessy said softer checks and plaids are becoming stronger colour-wise this season as opposed to veering more towards pastels. There's also a "huge transition" towards more colour in men's footwear, which ties in with a more casual look, he noted.
"What we're seeing is a lot more slip-on style of shoes and a lot more colour, a lot more canvas," said Shaughnessy.
"Canvas in the past has really been sort of, say, for deck shoes. But now there are canvas shoes that are a little dressier but still in colours, so you can get them in navy, you can get them in a deep tan, you can get them in taupe."
Shaughnessy said you can also expect to see more "soft-constructed jackets" for men this season.
"They really don't have any lining, they're almost like sweater jackets," he said. "A lot of those are being shown in linens, linen-cotton blends and also cottons. So very comfortable, very relaxed and a lot of earth tones."
Shaughnessy said perhaps the number 1 staple remains the navy blazer, which can be dressed up or down.
"The whole nautical look, navy, red and white is very popular in the summer, so with a navy blazer and dress slack during the day with a nice button-down collared shirt and a striped tie, nothing looks fresher."
As for toppers, Wickwire said fedoras remain a must-have for men.
Prints and patterns continue to loom large, such as nautical stripes. As for florals, Judd said there are two different types of patterns emerging: a more romantic look with smaller blossoms reminiscent of the English countryside contrasted with more oversized blooms on the other side of the spectrum.
For those a little less fearful about taking fashion risks, they may consider going beyond wearing a standalone colour, print or pattern and combining seemingly disparate looks. The key for those considering mixing prints is to stay within the same colour family, said Judd.
"You want to play with the scale of prints," she said, such as a printed blouse or T teamed with a scarf boasting a smaller-scale pattern.
Some popular looks for this summer have carried over from last year, such as maxi dresses.
"It's that effortless, easy-to-wear piece, but it's an even stronger piece to wear this summer, particularly when it gets hot outside and you're the type of person who doesn't love their legs, or you just want something very easy and breezy," said Judd.
Keeping in the vein of '70s style chic, Judd and Wickwire say the wedge is the go-to shoe of the season.
Judd said the espadrille style is a very important silhouette, but there are other variations of the wedge, including a cage style with one or two straps. The shoe can be worn with a skirt, long pants, skinny jeans or capris, she said.
"That is probably the hottest heel of the season, you'll be seeing it everywhere. And the beauty of it is it's so easy to wear, so comfortable and very flattering."
In shorts, the styles seem to span all hem lengths and tastes.
"We'll see our younger customers in the shortest version then sort of as generations progress you'll see the lengths get longer," said Wickwire. "Everything from the Bermuda to the short-short is out there."
Both the silhouettes and shades are also evolving, from draped versions to a paper-bag style with a cinched pleated waist, she noted.
"When it comes to shorts, (there's) sort of a move away from the plain traditional khaki or white versions we've seen before," Wickwire said.
Because the summer months can be fleeting, Wickwire said some people may consider extending the closet shelf life of their apparel items. For instance, they may opt to transition their dresses for different seasons.
"People I don't think in general have this mindset that they totally flip out their closets from season to season anymore," she said. "They want to look at things that they can wear, to an extent, throughout the seasons."
2011-06-08 10:25
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